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Event Details

Bored of webinars that need long hours? At eCommerceFest, we’re bringing you something different.


If you are e-Commerce merchants or SMEs who would like to explore further about e-Commerce, you’re having to figure out how to pivot your overall strategy and increase revenue potential – Then you must not miss this e-Commerce online series!


With that in mind, eCommerceFest is launching an online series including:

  • e-Commerce Industry Insights
  • e-Commerce Trends
  • e-Commerce Strategies & Growth

Day 1 | 15th June 2021

09:50am - 10:00am  |  Opening announcement 


10:00am - 10:30am  |  How Malaysian SMEs Scaled New Heights via e-Commerce

  • Tune in and listen to how e-Commerce entrepreneur can be successful in Malaysia.
  • Moderator:  Wintson Tham, Business Development, Exabytes
  • Panelists: 
    1. Kim May Chee, Founder & Managing Director, Cocodry 
    2. Christy Ng 


10:30am - 11:00am  |  Next Stage of e-Commerce in Malaysia - The Challenges & Opportunities 

  • Malaysia is one of the fastest-growing e-Commerce markets in Southeast Asia. This session will discuss what are the key challenges of the next stage for e-Commerce in Malaysia, as well as the opportunities created within the industry.
  • Moderator:  Salman Ahmad, Assistant Manager, e-Commerce Division, Sidec
  • Panelists: 
    1. Ganesh Kumar Bangah, Executive Chairman, Commerce DotAsia Ventures Sdn Bhd
    2. Song Hock Koon,  Director of e-Commerce, MDEC  


11:00am - 12:00pm  |  The Ultimate Tips to Pitch Your Business Idea to Investors Successfully 

  • Whether you're trying to convince investors to take a chance on your proposal, you need to be exceptional at pitching and presenting. This session will discuss how are we going to impress the investor, as well as how to prepare the perfect deck for pitching.
  • Moderator: Puan Juliana Jan, Senior Vice President Grant, Cradle 
  • Panelists: 
    1. Liew Kei Yan, Founder & CEO, PARKIT
    2. Ben Lim, Managing Director, NEXEA 
    3. Zer Ken Yap, Co-founder, Plush Services and Kapas Living
    4. Yi Chung Ng, Partner, ACV 

Day 2 | 22nd June 2021

09:50am - 10:00am  |  Opening announcement 


10:00am - 10:30am  |  Embark Personalized Experiences in e-Commerce

  • Customer experience is about allowing every visitor to consume the experience how they prefer and helping them achieve their goals at each stage in their journey. This session will discuss the key elements of designing the personalization strategies. 
  • Moderator:  Samantha Tong, Chapter Lead of Google Business Group (GBG)
  • Panelists: 
    1. Sumit Ramchandani, CEO, AirAsia Media Group 
    2. Christopher Lowe, Regional Head of Partner Success, Insider


10:30am - 11:00am  |  Unlock the Future of Retail with Creative New Digital Experiences

  • Offline-online innovation allows consumers to buy anywhere they shop. This session will discuss how you can create a seamless O2O experience for customers. 
  • Moderator:  Wintson Tham, Business Development, Exabytes
  • Panelists: 
    1. Lee Wei Hong, Senior Business Consultant, 91APP  
    2. Leow Kok Han, Director, Dr Douxi (COOOLGO BEAUTY SDN. BHD) 


11:00am - 12:00pm  |  Uncovering e-Commerce Trends & Opportunities in Malaysia

  • One of the most dynamic countries online in Southeast Asia, Malaysia is a very attractive market for e-Commerce. This session will discuss the current trends in Malaysia, how an eCommerce merchant can leverage the trends and create more opportunities in Malaysia.
  • Moderator: Calvin Yeap, Chief Marketing Officer, IOUpay
  • Panelists: 
    1. Lim Ben-Jie, Head of e-Commerce, AirAsia Super App
    2. Tang Siew Wai, Country Manager at Carousell Malaysia 
    3. Vivienne Chin Ee Kwan, Head of SME Banking Business Development and Marketing, CIMB

Day 3 | 29th June 2021

09:50am - 10:00am  |  Opening announcement 


10:00am - 10:30am  |  Customer Acquisition Strategies to Win New Customers

  • Every e-Commerce business presumably seeks new customers. But, are you really focused on that effort?  This session will discuss the tips to acquire new sales for your e-Commerce.
  • Moderator:  Samantha Tong, Chapter Lead of Google Business Group (GBG)
  • Panelists: 
    1. Ionut Danifeld, Chief Marketing Officer, Trapo Asia
    2. Aqib Malik, Head of Content Marketing, Mindvalley


10:30am - 11:00am  |  The Important of Upselling and Cross-Selling for Your eCommerce Growth

  • It is important to acquire new sales, but at the same time - Do not forget about the thousands of customers who buy from you already. This session is going to discuss how you can get more revenue from your existing customers.
  • Panelists: 
    1. Zeeshan Khan, Head of Marketing, LEGOLAND Malaysia Resort
    2. Ravi Shankar, Chief Growth & Digital Officer, AirAsia  


11:00am - 12:00pm  |  SEM & SEO - How to Utilize Both Strategies Effectively for Your e-Commerce business?

  • SEM is about advertising your presence online- specifically, on search engines with pay-per-click (PPC) ads in different formats. While SEO is an organic way to optimize your web content to make sure it's most likely to appear as a top result. This session will discuss how you can utilize both strategies effectively to boost your e-Commerce.
  • Moderator: Sunny Ooi , Founder and CEO, ClickAsia Sdn Bhd 
  • Panelists: 
    1.  Exabytes 
    2. DMC 
    3. Google